The company launched in March a song-distribution platform called SoundOn, and may eventually roll out its own music streaming service, a trademark filing from its parent company ByteDance suggests. The company has a global team that works with artists and record labels, negotiates licensing deals with rights holders, and builds new ways for TikTok to convert its cultural influence into recurring revenue. And some artists even set up private listening sessions with TikTok influencers in the hope that it will help new songs gain steam on the app. Marketers can also hire influencers to help a song take off, sparking a wave of user-generated posts from their fans. Songs can rise up organically on the app even if they've been outside the mainstream for decades.
TikTok is an essential promotional tool for music artists and record labels. Here's a full breakdown of Insider's recent coverage on TikTok's impact on the music industry.Record labels, music marketers, artists, and other creators are all flooding the app with songs.TikTok has become a go-to platform for discovering new music.
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